Sunday, October 8. Room 4
Mobile Grooming
8 AM - 9 AM
OVERWORKED & CONFUSED: ACHIEVING WORK-LIFE BALANCE AS A MOBILE GROOMER
Instructor: Laura Jayne Sabbah
Description Coming Soon
9:15 AM - 10:15 AM
INNOVATIONS IN MOBILE GROOMING
Instructor: Curtis Hanvey
Description Coming Soon
11:45 AM - 12:45 PM
ROUTING & SCHEDULING FOR MOBILE GROOMERS
Instructor: Angela Kumpe
Description Coming Soon
1 PM - 2 PM
HOW TO SUCCEED IN MOBILE GROOMING: PRICING STRUCTURE & STRATEGIES
Instructor: Chris Elias, Emily Elias
- How to come up with a business plan
☐ Calculating costs
☐ Maintenance and upkeep of vehicles and equipment
☐ Fuel costs, cost of supplies
☐ Marketing expenses
☐ Payroll
- The importance of pricing right
☐ Supply & demand
☐ Run your business like a business
☐ Money makes money
- Pay for technologies to make your business run smoother and more efficiently
- Routing/ scheduling apps
- Card payment systems
- Newer grooming truck
- How to build clientele
☐ Offering exceptional customer service
- Word of mouth is everything
- More reviews= more business
- Communication is key
☐ Visiting and networking with local dog parks, vet clinics, & pet friendly 1businesses
☐ Keep existing clients coming back
- Rebooking
- E-mail marketing or app communication
☐ New client discounts/ referral incentives
☐ Google/ social media campaigns
- How to know when you’re ready to grow
☐ Schedule is filling up
☐ Are you ready to handle the capacity?
- Managing more phone calls and requests
- Do you have a routing app to manage scheduling
☐ Hiring groomers before adding to fleet
2:30 PM - 4:30 PM
MOBILE GROOMING: KEEP IT MOVING!
Instructor: Dr. Molly Rowland
Looking to start, expand, or diversify your mobile grooming business? This is the course for you! This course delivers a well-rounded education on all things mobile grooming- the good, the bad, the unavoidable, and the amazing! Mobile grooming salons are unlike any other salon type and come with substantial benefits for customers and pets! However, these customer benefits are not without cost to the groomers providing them. This course will teach you what to expect and how to prepare for a life as a mobile groomer and/or how to successfully expand your mobile grooming team. This course goes over unexpected issues and how to prepare for them ahead of time, best practices, team building strategies, setting boundaries, as well as useful tactics for marketing/networking, selecting the right unit(s), and efficiency.